A Google review link is a short web address that opens the review box for your business directly. Instead of asking customers to search for your shop, find the right listing and hunt for the review button, you give them one link. They tap it, pick a star rating and type a few words. Fewer steps means more customers finish the job.
You do not need paid software to create this link. Google gives you two free ways to get it. This guide shows both, explains how to test the link, and covers where to share it so it actually produces reviews.
Method 1: Copy the link from your Google Business Profile
This is the easiest route and works for most owners.
- Sign in to the Google account that manages your Business Profile.
- Search for your business name on Google, or open Google Maps and find your listing.
- Look for the Ask for reviews button (it may also appear as Get more reviews or Share review form).
- Choose Copy link. The link usually looks like
https://g.page/r/xxxxxxxx/review. - Paste it into a note, so you can reuse it everywhere.
If you cannot see the button, you may not be signed in as an owner or manager of the profile. Check who has access under your Business Profile settings, or read our guide to claiming and optimising your profile first.
Method 2: Build the link from your Place ID
Every business on Google Maps has a Place ID, a unique code. You can use it to build a review link yourself.
- Open Google's Place ID Finder tool and search for your business name and area.
- Copy the Place ID. It is a long string that often starts with
ChIJ. - Add it to this address:
https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID
This method is handy for agencies and for owners with several branches, because you can create one link per location in a few minutes. Keep a simple sheet with the branch name and its link.
Test the link before you print or send it
A wrong link wastes every request you send. Before sharing it widely:
- Open it on an Android phone and on an iPhone.
- Confirm it opens the right business and the right branch.
- Try it while signed out of Google. Customers will need to sign in to post, so check that the sign-in step is clear.
- Ask a friend or staff member to leave a real test review, then remove it if you wish.
Where to share your Google review link
- QR code at the counter or table. The best option for walk-in customers. See how to make a QR code for Google reviews and how to build a full QR review system.
- WhatsApp. Very effective in India because customers read messages quickly. Read our WhatsApp review request guide for message templates.
- SMS or email after a visit. Send it within a few hours, while the experience is fresh.
- Invoice, bill or receipt. Add a short line and the QR code.
- Email signature and website. A quiet but steady source of extra reviews.
Follow Google's rules
A good link can still get you into trouble if you ask the wrong way. Keep these points in mind:
- Do not pay for reviews or offer discounts or gifts in exchange for them. Google's policies prohibit this.
- Ask everyone, not only happy customers. Google discourages selectively asking for positive reviews.
- Never write reviews for customers or post fake ones. Let customers use their own words.
- Do not use the same device or network to post reviews yourself. Reviews from owners and staff are flagged.
Review rules can change, so check the current Google Business Profile policies before you start a campaign.
Make it even easier with ReviewPro
A link on its own still leaves customers staring at an empty box. ReviewPro adds a short step in front of it: customers scan your QR code, rate their visit, and see AI-assisted draft wording they can edit before posting on Google. You can print a ready-made standee instead of designing one. Your first business is free to start, and you can compare options on the pricing page.
Quick checklist
- Get your link from Business Profile or build it from your Place ID.
- Test it on two phones.
- Create one link per branch.
- Share it by QR code, WhatsApp, SMS and your receipts.
- Ask every customer, and never offer rewards for reviews.
Once your link works, the next job is volume and consistency. Our guide on how to get more Google reviews covers timing, scripts and follow-ups.