Most Google Business Profile posts are a logo, the word "OFFER!", and a stock photo of happy people. Nobody reads them. The posts that work look more like a note taped to your door: what's new, when, and what to do about it.
Here's how to write those, with examples you can copy for a restaurant, a salon and a clinic.
Same week, two posts
Ignored
- "🎉 Best food in town! Visit us today! Great taste, great prices! 🎉"
- Stock photo of a pizza you don't sell
- No date, no link, no reason to act
Gets clicks
- "This Friday: Hyderabadi dum biryani, only 40 handis. Dine-in from 7 pm. See the menu."
- A real photo from your kitchen
- One date, one dish, one link
The one-line formula
When + what + who it's for + what to do next.
"This Sunday, walk-in haircuts for kids until 1 pm. Book a slot on WhatsApp to skip the wait."
Keep it under 80 words. Use a photo you took this week. If the detail changes, edit or delete the post. An old offer still showing in December is worse than no post.
Ideas by business type
A four-week plan you can keep up
| Week | Post about | Example |
|---|---|---|
| 1 | A practical answer | "Parking is behind the building, entrance from the side lane." |
| 2 | Something current | "New this month: cold-pressed sugarcane juice." |
| 3 | One choice explained | "Not sure between a facial and a cleanup? Here's the difference." |
| 4 | An event or date | "Closed on 8 Nov for Diwali, open from 9 Nov at 10 am." |
One post a week is plenty. Consistency matters more than volume.
Skip the design work
On the paid plan, ReviewPro makes up to five AI posters a day using your business name, brand colours and what you sell. Pick one, tweak the caption, and schedule it to your social channels through Buffer.
Use the same poster and caption for your Google profile post, so your Instagram and your Maps listing say the same thing.
Before you post anything
Posts don't fix a broken profile. Check the basics first: right hours, a number someone answers, the pin at your entrance, and one working link. Our fixes that bring more calls list takes ten minutes, and the Google Maps ranking checklist covers the rest.
Google's Business Profile post guidance lists the post types you can use.